<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Devereaux | Innovation]]></title><description><![CDATA[I am a multi-modal builder who excels at turning concepts into operational realities through physical design output; something AI cannot do. I help CEOs expand their vision to help pivot from a defensive posture to an offensive one.]]></description><link>https://devereaux.xeraphina.com</link><image><url>https://devereaux.xeraphina.com/img/substack.png</url><title>Devereaux | Innovation</title><link>https://devereaux.xeraphina.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 10 Oct 2026 05:37:04 GMT</lastBuildDate><atom:link href="https://devereaux.xeraphina.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Devereaux]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[devereauxmilburn@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[devereauxmilburn@substack.com]]></itunes:email><itunes:name><![CDATA[Devereaux | Innovation]]></itunes:name></itunes:owner><itunes:author><![CDATA[Devereaux | Innovation]]></itunes:author><googleplay:owner><![CDATA[devereauxmilburn@substack.com]]></googleplay:owner><googleplay:email><![CDATA[devereauxmilburn@substack.com]]></googleplay:email><googleplay:author><![CDATA[Devereaux | Innovation]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Your CFO isn’t against innovation - your CFO is against surprises]]></title><description><![CDATA[Part Delta on how to build your black ops blueprint]]></description><link>https://devereaux.xeraphina.com/p/your-cfo-isnt-against-innovation</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/your-cfo-isnt-against-innovation</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Fri, 09 Oct 2026 14:43:41 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/219276533/c9472cea78ce3604774ff552a012f797.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Upgrade&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This post has bonus content for paid subscribers. Upgrade to get full access.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Upgrade"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Part Charlie on how to build your black ops blueprint]]></title><description><![CDATA[Watch now (2 mins) | Never ask your boss for permission to innovate. Ask for permission to be wrong, cheaply, on purpose.]]></description><link>https://devereaux.xeraphina.com/p/part-charlie-on-how-to-build-your</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-charlie-on-how-to-build-your</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Thu, 08 Oct 2026 14:39:03 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/219275600/53d3edae63da545d78c1f0638618a5d4.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p>]]></content:encoded></item><item><title><![CDATA[Part Bravo on how to build your black ops blueprint]]></title><description><![CDATA[Watch now (3 mins) | If your innovation team needs the same rules of engagement as the departments, you don&#8217;t have an innovation team]]></description><link>https://devereaux.xeraphina.com/p/part-bravo-on-how-to-build-your-black</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-bravo-on-how-to-build-your-black</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Wed, 07 Oct 2026 14:34:29 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/219274913/4cbb514f7c45e90854f80777f0372b0d.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Upgrade&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This post has bonus content for paid subscribers. Upgrade to get full access.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Upgrade"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[The Gap Between Your Business and the Future]]></title><description><![CDATA[Watch now (2 mins) | Part 1- Building Your Black Ops Blueprint]]></description><link>https://devereaux.xeraphina.com/p/the-gap-between-your-business-and</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/the-gap-between-your-business-and</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Tue, 06 Oct 2026 12:22:16 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/219089771/37ba592c116236402b4ca63f0139e881.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Upgrade&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This post has bonus content for paid subscribers. Upgrade to get full access.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Upgrade"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[PART 5: Why Top Secret Talent Is Immune to Hype Cycles]]></title><description><![CDATA[WHY HIRE SOMEONE WITH A TOP-SECRET CLEARANCE TO LEAD YOUR INNOVATION INITIATIVES]]></description><link>https://devereaux.xeraphina.com/p/part-5-why-top-secret-talent-is-immune</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-5-why-top-secret-talent-is-immune</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Fri, 02 Oct 2026 16:02:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217470531/1cc1cfd9973676600d360ed460bb2a59.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/part-5-why-top-secret-talent-is-immune?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/part-5-why-top-secret-talent-is-immune?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p><strong>This is part 5 </strong>of why you want someone with a Top Secret Clearance leading innovation at your company; especially if you&#8217;re B2B or B2C. </p><p>Horses that go to war do not dance at weddings. Someone with a Top-Secret clearance is immune to hype cycles and hardened in a way that protects your company from chasing every shinny object. </p><p>Let me ask, are we happy with all the 5G robot surgeons, 5G factories, and 5G-powered Vehicle-to-Vehicle comms? Oh I&#8217;m sorry, did none of those things become real? Shucks, if we only could have known. Intelligence work is about separating weak signals from hype. Signal-over-noise judgment is exactly what an innovation portfolios require. </p><p>Talent coming from an Top-Secret space has rigor about sources and engineering truths. They distinguish fact, assessment, and assumption, and label each. They know how to build out a frock use case, with the pre-conditions and post-conditions to exercise the game theory of your new idea. Ultimately your business models get sharper and more accurate because they are immune to hype and undercurrents of media.</p><p>Lastly, they are comfortable being uncomfortable. They&#8217;re used to deciding with incomplete information and clearly stating confidence levels moving into engineering phases. Innovation requires operating in the gray, therefore making good calls when the rulebook runs out is a matter of red or black in your next shareholder report.</p>]]></content:encoded></item><item><title><![CDATA[PART 4: Why TS/SCI Talent Delivers Innovation in Sprints and Decades]]></title><description><![CDATA[WHY HIRE SOMEONE WITH A TOP-SECRET CLEARANCE TO LEAD YOUR INNOVATION INITIATIVES]]></description><link>https://devereaux.xeraphina.com/p/part-4-why-tssci-talent-delivers</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-4-why-tssci-talent-delivers</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Thu, 01 Oct 2026 16:01:03 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217469568/a3bc39e9dcb21375405bc97c14f8928a.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/part-4-why-tssci-talent-delivers?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/part-4-why-tssci-talent-delivers?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p><strong>This is part 4 </strong>of why you want someone with a Top Secret Clearance leading innovation at your company; especially if you&#8217;re B2B or B2C.</p><p>Talent with a Top-Secret clearance thinks in decades and deliver in sprints. If you can ship a prototype through government bureaucracy in a SCIF, a Fortune 500 approval process is easy. <em>TS/SCI</em> innovators have navigated some of the slowest systems on earth and still delivered urgent capabilities. They know how to find the fast lane, align stakeholders and get to &#8216;show me&#8217; before the committee finishes saying &#8216;tell me.&#8217; They bring rugged prototyping disciplines building for mission reliability that produces prototypes that survive real customers, not just demo days.  </p><p>They have long-horizon thinking with short-cycle delivery on mission-first execution. They&#8217;re trained to deliver outcomes, not activity. Masters of constraint-driven creativity, they&#8217;re used to solving hard problems with limited budget, time and tools. That&#8217;s literally the heart of lean innovation.  </p><p>Let&#8217;s also talk about Red-team mindset. In national security, you assume someone is actively trying to defeat your plan. So you attack it first. Innovators with Top Secret clearances know how to attack their own ideas before the market does. The IKEA effect gets disintegrated like particle board. That meta-cognition and pre-mortem saves years and millions of dollars. Red-teaming a product launch finds the fatal flaw in a week instead of in year two, after the money&#8217;s gone. That means you get scenario planning muscle - wargaming to rehearse futures, not just forecasting them in a deck.</p>]]></content:encoded></item><item><title><![CDATA[PART 3: Hiring Someone with a Top Secret Clearance Gives You an Early Warning System for Business Intelligence]]></title><description><![CDATA[WHY HIRE SOMEONE WITH A TOP-SECRET CLEARANCE TO LEAD YOUR INNOVATION INITIATIVES]]></description><link>https://devereaux.xeraphina.com/p/part-3-hiring-someone-with-a-top</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-3-hiring-someone-with-a-top</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Wed, 30 Sep 2026 16:03:55 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217469299/d774ffd5e657498630fcd0f4e4901dc3.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/part-3-hiring-someone-with-a-top?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/part-3-hiring-someone-with-a-top?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p><strong>This is part 3</strong> of why you want someone with a Top Secret Clearance leading innovation at your company; especially if you&#8217;re B2B or B2C. </p><p>Your idea has an enemy, you just haven&#8217;t met it yet. Let&#8217;s talk about business intelligence. Forget the competitive market analysis your consulting firm pulled from CB Insights; there is no TAM&gt;SAM&gt;SOM for this. </p><p>The problems your industry faces in 2040? We&#8217;ve seen 2040 already. Some people have been working in this domain since it was 1999. National security problems hit first decades before markets do. Thus, people who&#8217;ve worked in that world carry the patterns, not the secrets, and those patterns become your early-warning system.</p><p>They think in terms of nation-state capabilities, not script kiddies or TikTok influencers. That raises your vetting and security baseline to where real risk lives getting you adversary-grade business modeling. They understand influence operations and synthetic media - that&#8217;s direct value for brand protection, trust and safety, and crisis response.</p>]]></content:encoded></item><item><title><![CDATA[PART 2: Why TS/SCI Leaders Build Trust Fabric within Your Company]]></title><description><![CDATA[WHY HIRE SOMEONE WITH A TOP-SECRET CLEARANCE TO LEAD YOUR INNOVATION INITIATIVES]]></description><link>https://devereaux.xeraphina.com/p/part-2-why-tssci-leaders-build-trust</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-2-why-tssci-leaders-build-trust</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Tue, 29 Sep 2026 16:02:31 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217468957/bd3a7ef4d2d76cd6d0077463ca7f78d1.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p><strong>This is part 2 </strong>of why you want someone with a Top Secret Clearance leading innovation at your company; especially if you&#8217;re B2B or B2C. </p><p>Let&#8217;s talk about trust fabric. Industrial espionage costs the global economy anywhere from <strong>$1.1 trillion to $6.3 trillion annually. </strong>A Top-Secret clearance is the background check your company literally can&#8217;t buy, nor have to pay for. This most expensive background check in America and can take over a year to get; and you get it for free.</p><p>It&#8217;s about who that clearance proves someone is; this is pre-vetted integrity. A TS/SCI holder has passed one of the most rigorous background investigations in the world. It covering finances, foreign contacts, conduct, risk behaviors, and references; you inherit that due diligence for free. </p><p>When you bring cleared talent onto your team or product launch, that due diligence is already done. That is trust you can verify, not just hope for. These are safe hands for your company&#8217;s crown jewels. People trained to protect national secrets instinctively protect your IP, M&amp;A plans, source code, and board materials with OpSec. We&#8217;re trained with an accountability culture coming from environments where mishandling information ends careers and can lead to death in the field. </p><p>Discretion is default. They don&#8217;t name-drop clients, gossip about deals or post your roadmap. Confidentiality is a trained behavior, not a clause they skim to get hired. Lastly, there&#8217;s an insider-risk literacy. They know what insider threat looks like and help you design teams and access so one bad actor can&#8217;t sink a billion-dollar initiative. </p>]]></content:encoded></item><item><title><![CDATA[PART 1: Why TS/SCI Clearance Talent Drives Innovation]]></title><description><![CDATA[WHY HIRE SOMEONE WITH A TOP-SECRET CLEARANCE TO LEAD YOUR INNOVATION INITIATIVES]]></description><link>https://devereaux.xeraphina.com/p/part-1-why-tssci-clearance-talent</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/part-1-why-tssci-clearance-talent</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Mon, 28 Sep 2026 16:02:58 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217468645/0af43f5ede57f2d13019b739de2f34cd.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p><strong>RENT THE SCARIEST TALENT IN AMERICA</strong></p><p><strong>This is part 1 </strong>of why you want someone with a Top Secret Clearance leading innovation at your company; especially if you&#8217;re B2B or B2C. Everyone at XERAPHINA has a TS/SCI clearance and whether you hire us, or pull from your ATS, that&#8217;s not the point of this video/article. <br><br>It&#8217;s not about secrets. We&#8217;d never share those - there&#8217;s 3 hots and a cot at Leavenworth prison waiting for us if we do. There&#8217;s an ancient Chinese proverb: &#8220;To know the road ahead, ask those coming back.&#8221; The internet. Satellites. Flat screens. Siri. What do they have in common? DARPA research helped launch all of them. Technologies born in national security often become tomorrow&#8217;s consumer products. People who work in that world see the next wave of commercial tech early, and they know what it takes to make it real.<br><br>National security often confronts threats and requires innovation decades before markets do. While yes we&#8217;ve seen and been part of building wildly futuristic technologies, it&#8217;s actually about a way of thinking. A way of getting ahead of problems no one knows about, a ferocious cheat-code creativity-level in solitioning before anyone else even knows about the problem. <br><br>We&#8217;re trained on problems most industries won&#8217;t see for a decade and wired to deliver when failure isn&#8217;t an option. You&#8217;re not hiring the secrets, you&#8217;re hiring the mindset that get ahead of problems. Innovation is seeing the problem early enough to build the answer before your market adversary does. So in hiring TS/SCI talent you get early-mover advantage on dual-use trends.</p>]]></content:encoded></item><item><title><![CDATA[Why Labs as a Service is the Future for Government Projects]]></title><description><![CDATA[Discussion of how government acquisition processes often overcomplicates simple needs]]></description><link>https://devereaux.xeraphina.com/p/why-labs-as-a-service-is-the-future</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/why-labs-as-a-service-is-the-future</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Thu, 24 Sep 2026 11:42:38 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217157582/eaf179f140834ae9553dc5a272ca8c21.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p>]]></content:encoded></item><item><title><![CDATA[The Dangerous Charismatic]]></title><description><![CDATA[Why Elizabeth Holmes Isn't an Anomaly and there&#8217;s One in your Company]]></description><link>https://devereaux.xeraphina.com/p/the-dangerous-charismatic</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/the-dangerous-charismatic</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Wed, 23 Sep 2026 15:02:59 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/217003955/6c8d3a6d1a9cfc50f66f65119e6f8666.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p>]]></content:encoded></item><item><title><![CDATA[Why 'Al-First' Is a Cop-Out: The Real Problem Is Your Story]]></title><description><![CDATA[Watch now (1 min) | Let&#8217;s talk about how the trend of claiming to be an 'Al first' company is a cop-out, and why leading with tech or tool chains is like saying you're a 'SharePoint-first' company.]]></description><link>https://devereaux.xeraphina.com/p/why-al-first-is-a-cop-out-the-real</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/why-al-first-is-a-cop-out-the-real</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Fri, 18 Sep 2026 16:03:37 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/215985570/dc314367c2794f37366eec80a3f2ab50.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/why-al-first-is-a-cop-out-the-real?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/why-al-first-is-a-cop-out-the-real?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p><span>Let&#8217;s talk about how the trend of claiming to be an 'Al first' company is a cop-out, and why leading with tech or tool chains is like saying you're a 'SharePoint-first' company. The real issue isn't the technology but the story, and how failing to tell a clear, credible narrative can cause transformations and products to fail.Let&#8217;s talk about storytelling your authority. </span></p><p><span>#brandstorytelling #businessstorytelling #storyselling #personalbrand #marketing</span></p>]]></content:encoded></item><item><title><![CDATA[Why Fractional Leadership Matters: A $10,000/ Hour Meeting with No Developers]]></title><description><![CDATA[A case study about a real example where a military client&#8217;s meeting cost $10,000 an hour, three times a week, with 20 people but no software developers.]]></description><link>https://devereaux.xeraphina.com/p/why-fractional-leadership-matters</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/why-fractional-leadership-matters</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Thu, 17 Sep 2026 12:48:20 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/215983927/e735c281c43083008b45c862ad8943ae.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/why-fractional-leadership-matters?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/why-fractional-leadership-matters?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p><span>A case study about a real example where a military client&#8217;s meeting cost $10,000 an hour, three times a week, with 20 people but no software developers. I explain how this was a failure of the procurement process, not the consulting firm, and why fractional CTO leadership is critical for defining inputs and outputs to get expected results in digital transformations. #FractionalLeadership #DigitalTransformation #CTO #Procurement #SoftwareDevelopment</span></p>]]></content:encoded></item><item><title><![CDATA[The One Line That Will Get You Budget for Innovation]]></title><link>https://devereaux.xeraphina.com/p/the-one-line-that-will-get-you-budget</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/the-one-line-that-will-get-you-budget</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Wed, 16 Sep 2026 15:33:31 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/215982357/eb18d0d030f73e6056a8d5b4639b235f.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/the-one-line-that-will-get-you-budget?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/the-one-line-that-will-get-you-budget?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[I begin where AI ends]]></title><description><![CDATA[Watch now | In the inverted AI marketplace, where AI ends is where I deliver value to my clients]]></description><link>https://devereaux.xeraphina.com/p/i-begin-where-ai-ends</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/i-begin-where-ai-ends</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Tue, 15 Sep 2026 14:46:28 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/213033956/19169ae0926e57121539614cec209958.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>It might surprise you that if we <span>meet me at a professional event and you ask what I do, I often say &#8220;</span><em><span>I begin where AI ends</span></em><span>.&#8221; But what does that even mean? </span>So before I answer that, here&#8217;s a little read in to the problem. </p><p>We&#8217;ve all seen some variation of this meme on social media. For hundreds of years the ideas team was small and specially trained to unique understand the buyer. Approved ideas needed engineering resources and deeper CapEx to get results. And the companies that could fund phase A and B, had something tangible that users would now embrace. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!C_bM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!C_bM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 424w, https://substackcdn.com/image/fetch/$s_!C_bM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 848w, https://substackcdn.com/image/fetch/$s_!C_bM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!C_bM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!C_bM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg" width="640" height="522" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:522,&quot;width&quot;:640,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;r/aiwars - This makes zero sense&quot;,&quot;title&quot;:&quot;r/aiwars - This makes zero sense&quot;,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="r/aiwars - This makes zero sense" title="r/aiwars - This makes zero sense" srcset="https://substackcdn.com/image/fetch/$s_!C_bM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 424w, https://substackcdn.com/image/fetch/$s_!C_bM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 848w, https://substackcdn.com/image/fetch/$s_!C_bM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!C_bM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78965591-d17b-44a5-b04e-6576fffb9aa6_640x522.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>What disruptive about AI is that it has completely inverted the process! Every consulting firm deck and AI report now is a torrent of ideas. These are literally now worth pennies - ideas have now become a fungible commodity.</p><p>AI design tools have made it possible to execute with a smaller pool of resources which looks like a cost savings on paper. Look Mom, we deployed an AI-native app to Vercel while skiing in Big Sky over the weekend. </p><p>What comes next is the disappointment that your great idea and the AI design doesn&#8217;t commercialize a user base the same way it used to. Everyone has an AI solution now, you&#8217;ve just lost signal becoming part of the noise. </p><p>So back to me, I said earlier I begin where AI ends; let&#8217;s break that down into two domains. </p><ol><li><p>1.  As the Chief Innovation Officer for XERAPHINA I specialize in innovation. Brass tax, that means solving future problems and stealing that marketing share from the future. I&#8217;m already working in the next big domains that are not yet status-quo.</p></li><li><p>As organizations are learning in the current AI market, having ideas no longer matters if you don&#8217;t have execution resources that can make markets. Your solution alone doesn&#8217;t create demonstrable change or attract users. </p></li></ol><p>Someone physically needs to build the machinery that makes it profitable for everyone to change. This is where I fill a unique need. That tangible prototype, that physical immersive experience, and the storytelling that goes with it, all require a physically AI does not have. </p><p>I am a multi-modal builder who excels at turning leadership visions and abstract concepts into operational realities through physical design output. Add to that I do that along side the social model of your business model; and that is something AI cannot do. </p><p>And now you understand, I begin where AI ends. </p><div><hr></div><h2 style="text-align: center;"><span data-color="#93c47d" style="color: rgb(147, 196, 125);">Subscribe for free and never miss another post!</span></h2><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Devereaux | Innovation&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Devereaux | Innovation</span></a></p><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[Why I Don't Have a Pitch Deck: The Surprising Reason]]></title><description><![CDATA[Exploring the Anti-Pitch]]></description><link>https://devereaux.xeraphina.com/p/why-i-dont-have-a-pitch-deck-the</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/why-i-dont-have-a-pitch-deck-the</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Mon, 14 Sep 2026 14:45:16 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/212883283/c6b363156914057423a80f70a3ccca66.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Have you ever taken a digital Ambien? Consulting firms are famous for their PowerPoint decks; also known as the &#8220;<em>hug of death</em>". You know what I&#8217;m talking about, I know it&#8217;s only a 30 minute call but all 100 slides are important. This assault of information with &#8220;<em>pick me</em>&#8221; energy is a turn off to any client. </p><p>The software industry has their own pitch method called &#8220;<em>Product-as-the-Hero</em>&#8221; which promises to solve every problem you have with just a SaaS subscription. </p><p>As the founder and Chief Innovation Officer for XERAPHINA I purposefully do not have a pitch deck and let me tell you why. </p><p><span>Innovation is about hunting pain. E</span>very intro call with a new client starts with exploring these two questions:</p><blockquote><ol><li><p><span>Tell me about the biggest, most gnarly problem that keeps you up at night.</span></p></li><li><p><span>Tell me about your vision for the organization, even if it&#8217;s controversial.</span></p></li></ol></blockquote><p>As an innovator I&#8217;m more interested in your problem than selling you a solution. It&#8217;s all about how do I make you look good. Within 30 minutes I can tell if it&#8217;s a good fit, how we scale your outcomes, and if not, who I can refer you to. I find this more conversational style to create better client journeys because innovation is never about the tech, it&#8217;s about the outcomes and impacts we accelerate.</p><p>And if you&#8217;ve come across this post independently of networking with me and want to talk about your problem/vision for your organization, you can <a href="https://calendly.com/devereaux-xeraphina/30min">book with me via my Calendly directly</a> below.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://calendly.com/devereaux-xeraphina/30min" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eLF5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 424w, https://substackcdn.com/image/fetch/$s_!eLF5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 848w, https://substackcdn.com/image/fetch/$s_!eLF5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 1272w, https://substackcdn.com/image/fetch/$s_!eLF5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eLF5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png" width="728" height="192.51555555555555" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:238,&quot;width&quot;:900,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:25108,&quot;alt&quot;:&quot;Calendly Logo Vector - (.SVG + .PNG) - Logovtor.Com&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://calendly.com/devereaux-xeraphina/30min&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:&quot;center&quot;,&quot;offset&quot;:false}" class="sizing-normal" alt="Calendly Logo Vector - (.SVG + .PNG) - Logovtor.Com" title="Calendly Logo Vector - (.SVG + .PNG) - Logovtor.Com" srcset="https://substackcdn.com/image/fetch/$s_!eLF5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 424w, https://substackcdn.com/image/fetch/$s_!eLF5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 848w, https://substackcdn.com/image/fetch/$s_!eLF5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 1272w, https://substackcdn.com/image/fetch/$s_!eLF5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddfe492b-17cc-4d6b-abd3-e2b853e832ba_900x238.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><div><hr></div><h2 style="text-align: center;"><span data-color="#ff0000" style="color: rgb(255, 0, 0);">Subscribe for free and never miss a post</span></h2><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/why-i-dont-have-a-pitch-deck-the?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/why-i-dont-have-a-pitch-deck-the?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[How Labs-as-a-Service Drives Organization Outcomes]]></title><description><![CDATA[Moving from Capabilities to Solutions Saves the Organization Money]]></description><link>https://devereaux.xeraphina.com/p/how-labs-as-a-service-drives-outcomes</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/how-labs-as-a-service-drives-outcomes</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Thu, 10 Sep 2026 20:18:48 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/214770895/ae6305c5f192337ef650cb89e305490e.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/how-labs-as-a-service-drives-outcomes?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/how-labs-as-a-service-drives-outcomes?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/how-labs-as-a-service-drives-outcomes?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p>Podcast clip discussing how organizations often promote capabilities instead of solutions, and how a Lab-as-a-Service (LaaS) model can help the government achieve outcomes without the overhead of traditional acquisitions. </p><p>I share a story about working with an intelligence community lab director who needed a faster way to prototype and build tool chains, leading to a model that provides the lemonade without owning the stand.</p>]]></content:encoded></item><item><title><![CDATA[Old-New vs. New-New: A Lesson for Industry in Innovation from the DoD]]></title><description><![CDATA[What is something industry could learn from the military on innovation?]]></description><link>https://devereaux.xeraphina.com/p/old-new-vs-new-new-a-lesson-in-innovation</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/old-new-vs-new-new-a-lesson-in-innovation</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Tue, 08 Sep 2026 12:46:42 GMT</pubDate><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><p>Podcast clip where we discuss a key lesson from General Saltzman about the difference between innovation approaches and how the operational realities of implementation affect what goes into the funnel; a change of mindset shift drove true innovation.</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;bf7a446e-eef2-4beb-9e94-3f1147f56ace&quot;,&quot;duration&quot;:null}"></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/old-new-vs-new-new-a-lesson-in-innovation?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/old-new-vs-new-new-a-lesson-in-innovation?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[How Al Inverts the Startup Bottleneck from Build to Distribution Edge for PE/VC]]></title><description><![CDATA[When funding entrepreneurs pivots to backing intrapreneurs]]></description><link>https://devereaux.xeraphina.com/p/how-al-inverts-the-startup-bottleneck</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/how-al-inverts-the-startup-bottleneck</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Wed, 02 Sep 2026 16:30:50 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/212877086/28773ea666a94fdbe3bbed51a1f1c89a.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Have you ever noticed that <span>across centuries of private equity and venture capital investing, the bottleneck was not ideas, it was the build. </span>The startup that cobbled together a Minimum Viable Product (MVP) paying off the tech debt were deemed worthy of investment because they built something no one else could. </p><p>This is now complexly inverted with AI. I can point any of a few AI agents I have, to any product in the marketplace, and it can replicate the functionality and look the same day. Thus, the bottleneck has moved from build, to distribution edge, and that is where startups traditionally lack.</p><p>PE/VC now sees the startup as the <span>bottleneck as both an inexperienced execution resource, and having no distribution edge. </span>Across my investing clients I&#8217;m seeing new trend called &#8220;outside in diligence.&#8221; Investment groups are just building the concept in house, which is an evolution  of the studios model. </p><p>Outside-in due diligence analyzes a target using only external evidence, public filings, regulatory disclosures, review streams, peer benchmarks, without NDAs or management data, producing a decision-ready read on the business the way the market sees it, not the pitch founders.</p><p><a href="https://startupfortune.com/bain-is-vibecoding-replicas-of-software-acquisition-targets-and-the-results-are-rewriting-ma/">This article on Bain vibecoding replicas</a> of software acquisition targets is a prime example. By asking AI to rebuild the target&#8217;s product, it&#8217;s possible to see whether the moat was ever real and it&#8217;s rewriting the M&amp;A playbook. According to a Financial Times report from June of 2026, Bain staff have vibe-coded hundreds of rough prototypes as part of the firm's private equity diligence work.</p><p>From my role as Head of Technology at Verizon in 2019, to now being the Chief Innovation Officer at XERAPHINA, I&#8217;ve lead many of these types of teams inside commercial enterprise and it&#8217;s called intrapreneurship.  <span>The term &#8220;intrapreneur&#8221; is a portmanteau of the two words &#8220;internal&#8221; and &#8220;entrepreneur.&#8221; An intrapreneur is an employee or team that owns the responsibility to cultivate an idea into a new product or service. They bring entrepreneurial thinking and speed, but with enterprise-class resources. </span></p><p><span>And there my friends, is the distribution edge on your idea. If you&#8217;re an investing firm tired of waiting 3-5 years to exit and want to see ROI in just a year, let&#8217;s talk about building out your outside-in delivery team. </span></p><div><hr></div><h3 style="text-align: center;"><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Never miss a post, subscribe for free</span></h3><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/subscribe?"><span>Subscribe now</span></a></p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/how-al-inverts-the-startup-bottleneck?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/how-al-inverts-the-startup-bottleneck?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/how-al-inverts-the-startup-bottleneck?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[Sony REON: The Personal HVAC System You Wear on Your Neck]]></title><description><![CDATA[Watch now | How innovation becomes a stealth fashion accessory]]></description><link>https://devereaux.xeraphina.com/p/sony-reon-the-personal-hvac-system</link><guid isPermaLink="false">https://devereaux.xeraphina.com/p/sony-reon-the-personal-hvac-system</guid><dc:creator><![CDATA[Devereaux | Innovation]]></dc:creator><pubDate>Tue, 01 Sep 2026 12:18:53 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/213696091/4828c91a663845333a603be6454132f8.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><span>Let&#8217;s explore the Sony REON, a wearable personal HVAC system that uses thermal exchange to heat or cool your body through the back of your neck. I discuss the problem of workplace temperature discomfort, the evolution of similar tech from Embr Labs and Optimal Design, and how this discreet device can be controlled via smartphone or an autonomous Bluetooth dongle.</span><br><br><strong><a href="https://www.linkedin.com/search/results/all/?keywords=%23sonyreon&amp;origin=HASH_TAG_FROM_FEED"><span>#SonyREON</span></a></strong><span> </span><strong><a href="https://www.linkedin.com/search/results/all/?keywords=%23wearabletech&amp;origin=HASH_TAG_FROM_FEED"><span>#WearableTech</span></a></strong><span> </span><strong><a href="https://www.linkedin.com/search/results/all/?keywords=%23personalhvac&amp;origin=HASH_TAG_FROM_FEED"><span>#PersonalHVAC</span></a></strong><span> </span><strong><a href="https://www.linkedin.com/search/results/all/?keywords=%23innovation&amp;origin=HASH_TAG_FROM_FEED"><span>#Innovation</span></a></strong><span> </span><strong><a href="https://www.linkedin.com/search/results/all/?keywords=%23techreview&amp;origin=HASH_TAG_FROM_FEED"><span>#TechReview</span></a></strong><span> </span><strong><a href="https://www.linkedin.com/search/results/all/?keywords=%23comforttech&amp;origin=HASH_TAG_FROM_FEED"><span>#ComfortTech</span></a></strong></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://devereaux.xeraphina.com/p/sony-reon-the-personal-hvac-system/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://devereaux.xeraphina.com/p/sony-reon-the-personal-hvac-system/comments"><span>Leave a comment</span></a></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:439504182,&quot;userName&quot;:&quot;Devereaux | Innovation&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div>]]></content:encoded></item></channel></rss>