How do you sell something invisible? You make an experience out of it.
Hi, my name is Devereaux and I’m the Chief Innovation Officer for XERAPHINA. Innovation means saying no to PowerPoint funerals, I make experiences and prototypes that help create conversational couches for leadership and client buy in.
In this video I’m going to share a case study from my past. In 2019, I was thrilled to accept a role as the Head of Technology for the incubation division at Verizon. As a Ham radio operator, I am obsessed with the RF spectrum and all form of connectivities. However, I’d get in trouble for saying things like “technically 1G and 5G travel at the same speed, the speed of light because it’s electromagnetic energy.”
Fast forward to 2021 I’m leading an advanced connectivity practice at Deloitte and 5G is all the rage. Just like at my time at Verizon, I saw consultants and strategists develop databases of literally hundreds of 5G use cases. Here’s the problem though, the C-Suite does not go shopping at the Use Case Store; so how do I make this technology real for my clients?
