Let’s talk about how the trend of claiming to be an 'Al first' company is a cop-out, and why leading with tech or tool chains is like saying you're a 'SharePoint-first' company. The real issue isn't the technology but the story, and how failing to tell a clear, credible narrative can cause transformations and products to fail.Let’s talk about storytelling your authority.
#brandstorytelling #businessstorytelling #storyselling #personalbrand #marketing
