Why do Organizations Hire Innovators?

Revenue Operations (RevOps) requires different tooling and talent than business as usual. In this video I do a quick 60 second rundown of why organizations hire external innovators.

1. Steal market share

2. Develop an R&D or IRAD practice

3. Build an innovation practice

4. Build a lab or Makerspace

5. Build a solution culture that is divergent

6. Rapid prototyping and MVP

7. Find a future problem first and own it

8. Implement a leader’s vision

9. Experience design

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